How to Build a Better Shoe Store

Men, women, children—everyone needs shoes, so it’s a shame that so many people see shoe shopping as a hassle, a chore, a necessary evil. After observing how people shop for their shoes, I can see why. The process is clunky, inefficient, and often disappointing.

Fashion Marketing: Does Diversity Reveal Bias?

I will freely admit that I am an avid online shopper. At the forefront of marrying fashion with technology is Nordstrom. My mother and I have been fans for years. We’ve always been amazed by how they manage to solve and even preempt consumer issues. They are proactive, sleek, and smart.

Recently, while browsing their Anniversary Sale, I noticed the almost deliberate diversity of their Women’s Clothing models (‘what is this, a college admissions catalog?’). The first three women on the landing page were all Asian. As an Asian woman myself, I was intrigued to see this. I continued to scroll down and saw glowing African American models as well as the to-be-expected sultry brunettes and ethereal blondes.