Fashion Marketing: Does Diversity Reveal Bias?

I will freely admit that I am an avid online shopper. At the forefront of marrying fashion with technology is Nordstrom. My mother and I have been fans for years. We’ve always been amazed by how they manage to solve and even preempt consumer issues. They are proactive, sleek, and smart.

Recently, while browsing their Anniversary Sale, I noticed the almost deliberate diversity of their Women’s Clothing models (‘what is this, a college admissions catalog?’). The first three women on the landing page were all Asian. As an Asian woman myself, I was intrigued to see this. I continued to scroll down and saw glowing African American models as well as the to-be-expected sultry brunettes and ethereal blondes.

Eastern Training Network

Adapted from Marc Cosentino’s Case In Point, p. 79-81:

Our client is a mid-size training company that serves New England and the Atlantic Seaboard regions. It offers a variety of computer training and consulting services. Eastern just found out that IBM is going to enter in its segment of the market. What does it do?

Cracking the Mysteries of the Male Shopper

Read the article from The Wall Street Journal in its entirety here: Cracking the Mysteries of the Male Shopper. My summary and thoughts are below:

In my four semesters of college co-ed life, I have never seen a single one of my male friends go shopping. I’ve often wondered how they manage: fabrics wear thin, styles shift, seasons change. They remain clothed, so I suppose they must do their shopping on the sly–or online.