Hollywood in Black and White

Ask almost anyone and they’ll agree that minorities are underrepresented in Hollywood movies. The data collected for this study confirms this intuition. From a survey of over 1,000 of the top grossing films in the US from 2004-2013, only 15% of films featured nonwhite actors in leading roles.

Growth and Increasing Sales

Adapted from Marc Cosentino’s Case In Point, 8^th edition (p. 45):

It is important to remember that growing a company or increasing sales does not necessarily imply an increase in profits. Growth can mean capturing more market share, improving brand recognition, expanding the customer base, or a number of other objectives. Most commonly, the focus is on increasing sales volume.

Pricing Strategies

Adapted from Marc Cosentino’s Case In Point, 8^th edition (p. 42-44):

For pricing questions, the process is relatively simple: understand the company, research the product, and determine a pricing strategy.