Prepare for Rush Hours at the Airport

The airport is about to get even more fun.

The Wall Street Journal reported on Thursday that American Airlines would be reverting to an older model of “peak” scheduling in an effort to bump up its revenue. By grouping flights into select high-traffic hours, the airline expects to increase the number of connections available to customers and its chance of filling its planes. Robert Isom, American’s chief operating officer, projected that re-peaking schedules at hubs will add $200 million in revenue a year.

Growth and Increasing Sales

Adapted from Marc Cosentino’s Case In Point, 8^th edition (p. 45):

It is important to remember that growing a company or increasing sales does not necessarily imply an increase in profits. Growth can mean capturing more market share, improving brand recognition, expanding the customer base, or a number of other objectives. Most commonly, the focus is on increasing sales volume.