Men, women, children—everyone needs shoes, so it’s a shame that so many people see shoe shopping as a hassle, a chore, a necessary evil. After observing how people shop for their shoes, I can see why. The process is clunky, inefficient, and often disappointing.
Category Archives: Consumer Goods
Fashion Marketing: Does Diversity Reveal Bias?
I will freely admit that I am an avid online shopper. At the forefront of marrying fashion with technology is Nordstrom. My mother and I have been fans for years. We’ve always been amazed by how they manage to solve and even preempt consumer issues. They are proactive, sleek, and smart.
Recently, while browsing their Anniversary Sale, I noticed the almost deliberate diversity of their Women’s Clothing models (‘what is this, a college admissions catalog?’). The first three women on the landing page were all Asian. As an Asian woman myself, I was intrigued to see this. I continued to scroll down and saw glowing African American models as well as the to-be-expected sultry brunettes and ethereal blondes.
How to Raise Prices the Right Way
Speaking of raising prices, here’s a summary of strategies on how companies can cover rising costs by raising prices without losing customers. The full article from professors Kusum L. Ailawadi and Paul W. Farris can be found here.
Coca-Cola
Coca-Cola is trying to boost profitability domestically by raising its prices. It’s focusing on the grocery market, where the volume is high but the margin is low. What are the economics of raising prices, and is this a good idea?
— Marc Cosentino, Case In Point, p. 82-83